Friday, July 14, 2006

Girliest Flash Drive: the Petito

I suppose it was only a matter of time before somebody would decide to bring a little bling to the world of flash drives. A newcomer called the Petito is as fast and as flashy as they come. It's also just slightly bigger than a quarter, making it the world's smallest flash drive ever.

Portability is always a good thing, since that's what most people are looking for when they shop for flash drives. But the Petito has yet another edge over the competition: it's fast. Really fast. It transfers data up to 30 MB/s, faster than even the Corsair Flash Voyager which maxes out at 19 MB/s. Its storage capacity is pretty average, though, with a maximum of 1 GB. Many flash drives already offer up to 4 GB.

ATP, the company that makes the Petito, claims it was designed "for mobile professionals". One look at it, though, and you'd think that it was designed for ladies. The promotional pictures depicting it in jewelry boxes don't help, either. The Petito has super shiny chrome-like trimmings and comes in four colors: silver, gold, titanium (which actually looks more like plain black), and blue. It looks like a glamorous miniature whisky flask with "Petito" etched onto it in script. ATP claims that the Petito is small and stylish enough to wear as a pendant on your necklace, or attach to your mobile phone. Tell me, how many guys would be up for something like that? Even with all the great tech specs, the girly features of the drive would scare away a lot of potential consumers. I'm a girl and even I find it a bit too girly. It's a shame, because the interiors seem like pretty good stuff. Perhaps if it was marketed in an enclosure more like that of the Cruzer Titanium, I'd consider getting one. For now, though, the Petito should more than satisfy the more fashionable and bling-savvy crowd.

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